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Difficulty level: Intermediate
Software: Internet browser, e-mail client
Want to know what people are saying and writing about you, your company and your products and services? We'll teach you how to create a social media monitoring plan to generate instant success for your business.
Are customers and others spreading favorable stories online – or telling tales about your company you’d rather not hear? According to recent report from Aberdeen Group, Best-in-class companies are 680% more likely than others to use social media to get consumer insights. The sheer power of social media can accelerate your business growth to never before heights, but only if you know how to make the most of this powerful marketing and publicity tool.
Let our Internet marketing expert Laura Bergells help you chart an effective social media monitoring plan for your organization. Discover how to effectively listen to the voices of your customers, competitors and markets so you can respond quickly to the latest opportunities and threats.
Objective:
To teach you how to find out exactly what your customers are saying via forms of social media including blogs, forums, bookmarking, and review and networking sites.
At the end of the conference you'll be able to:
- Understand the significance and use of social media
- Discover the most effective free tools that helps you listen to Internet "chatter"
- Handle social media in-house rather than seeking third-party help
Conference Outline:
- Why monitoring Internet chatter is important to the success of your business
- How to listen to multiple conversations at Twitter
- Find out what bloggers, commentators and others are saying about your company
- Create an appropriate social media monitoring plan for your organization
- Learn to effectively organize the outpouring of conversations and relationships
- How to use new tools such as Adobe Air and Tweet Deck Public Beta
Order Below or Call 866-574-2880 Today
About the Speaker
Laura Bergells is very active in the world of Internet marketing and presentation. She built and marketed Web sites in the early 1990’s for automotive companies, including Detroit Diesel, Penske Motorsports, and Diesel technology. Laura also served as an Internet marketing consultant in the pioneering days of Autotrader.com and Bay motors. Since 1999, Ms. Bergells is a much sought after freelance Web content developer, speaker and Internet marketing consultant. Her highly regarded blog is a must read for those who deliver presentations to modern, media-savvy audiences.
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